INFM372

 Heuristic Evaluation on https://www.amctheatres.com/ Task: Buying movie tickets      Errors:  10-Help and Documentation Severity Rating:2 The website does not explain the difference between IMAX and Digital offerings. Though there is a little explanation, all it tells me is that it creates an "intense experience". 7-Aesthetic and Minimalist Design Severity Rating: 3 When clicking "Movie Info", the page is completely refreshed into a new page containing all the information about the movie. However, it would be better if it opened a new tab, so the user would not have to go back to the previous page and lose the new one in case they wanted to look at both at the same time. 7-Aesthetic and Minimalist Design Severity Rating: 3 When hovering over one of the tabs on the top bar, the list of options that pop up take up the entire page. I find this to be bothering since I can only get rid of it if I move the mouse all the way to the bottom of my screen. Effective 1-Vis...

Heuristic Evaluation on Lids.com Task: Shopping for a fitted hat     Errors 7-Flexibility and Efficiency of Use  Security Level=3 Though the site gives the user options to pick the type of hat, size, Leagues, and sale hats, it does not let the user pick the color of the hat. If a user wanted to look through only blue hats, they would have to browse through the entire selection of hats. 8-Aesthetic and Minimalist Design Security Level=2 The text size of the bar where it says MLB, NFL, etc. could be bigger.   Effective 1-Visibility of System Status The site shows any deals on each item under the image to let the user know the discounted price, and also shows which ones are the most popular buys. 3-User Control and Freedom The site allows the user to undo a selection. If the user filtered the results by size hat but accidentally clicked the wrong one, they can undo that action by pressing the x button without having to redo the entire filter selection. 7-Flexibility and...

User Personas User personas are archetypical users whose goals represent a larger group of users. These personas are described in 1-2 pages describing the behavior patters, goals, attitudes, background information, and more. The purpose of user personas is to help a team figure out what group of usea their product design is targeted to. Storyboard A storyboard is a set of illustrations put together to visualize a story.  Storyboards are helpful with visualization, memorability, empathy, and engagement. In UX design, a storyboard is used to predict and explore a user's experience with a product, and help the designers understand the user's interaction with the product. Information Architecture Information architecture is a discipline that focuses on the organization of information within digital products. UX architects determine the organization and flow for a website, ensuring that it is not too complicated or slow for a user.

 User Research Basics User Research focuses on different observation techniques and methods to understand user behaviors, needs, and motivations.One method is card sorting, which allows users to group information about your site. Another example is contextual interviews, which is when one observes the user in their natural environment to see how they work and think. Individual Interviews The goal of individual interviews is to understand the user's desires, attitudes, and experiences. This method consists of a one-on-one interview to ask questions about the user and the site. This is different than other interviews because it is not a group interview and you do not observe the user in their natural workspace.