UX Observation: Lids Website

Heuristic Evaluation on Lids.com

Task: Shopping for a fitted hat

 

 

Errors

7-Flexibility and Efficiency of Use 

Security Level=3

Though the site gives the user options to pick the type of hat, size, Leagues, and sale hats, it does not let the user pick the color of the hat. If a user wanted to look through only blue hats, they would have to browse through the entire selection of hats.

8-Aesthetic and Minimalist Design

Security Level=2

The text size of the bar where it says MLB, NFL, etc. could be bigger.

 

Effective

1-Visibility of System Status

The site shows any deals on each item under the image to let the user know the discounted price, and also shows which ones are the most popular buys.

3-User Control and Freedom

The site allows the user to undo a selection. If the user filtered the results by size hat but accidentally clicked the wrong one, they can undo that action by pressing the x button without having to redo the entire filter selection.

7-Flexibility and Efficiency of Use

The site allows the user to sort the results by Top Sellers, Lowest Price, Highest Price, etc.